#SocialMedia, It’s not easy, but it is simple.

Small thoughts, big ideas.

Digital Marketing
For some, social media can seem overwhelming, time consuming, fast paced and scary.

Whilst it’s true that you must invest in this change, with the same time and care you invest in traditional marketing channels, the bottom line I think we often overlook is simplicity.

Social media is simply a new channel for communication with your audience that ultimately can compliment your existing marketing mix. It’s a place to listen, to learn, to inform, to help and to engage. Tweet this

The exact same principles you apply to more traditional channels apply to social media too.

Send the right message, to the right people, in the right place, at the right time. Tweet this

Marketing 101, right?

The Right Message
Earn the attention of your audience. Provide valuable content. Be Helpful. Solve Problems. Engage. Tweet this

The Right People
Social media is not a mass marketing channel. In fact…

View original post 145 more words

About elisabethpaultakeuchi

J'aimais la littérature. Aujourd'hui je laisse sur la toile des petits bouts de ci, des petits bouts de ça. Je reste sur les traces des auteurs passés, et je trace mes propres méridiens. Pas sûre quand même qu'ils soient assez longs pour vous y perdre.
This entry was posted in micro-climat. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s